United Nations
Redesigned UN DESA website by revamping information architecture and integrating new UN web design patterns and UN DESA ecosystem; launched on July 2020 and generated a 15.2% increase in traffic.
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• Long list with limited information hierarchy
• Too much white space
• Poor readability
• Lack of information about seasonal, limited specials
• No way to see reviews based on your interests
Based on these findings, I summarized the research and created two personas to guide my design process.